Hershey Primary Care
Website Privacy Policy
Effective Date: 06/30/2026
This Website Privacy Policy explains how Hershey Primary Care, PLLC (“Hershey Primary Care,” “we,” “us,” or “our”) collects, uses, and protects information gathered through our website, www.hersheyprimarycare.com (the “Site”). This policy applies to general information collected through the Site itself, for example, when you fill out our contact form, request an appointment, or simply browse our pages.
This policy is separate from, and does not replace, our HIPAA Notice of Privacy Practices, which governs how we handle your Protected Health Information (PHI) as part of your medical care. You can view our HIPAA Notice of Privacy Practices here.
1. Information We Collect
We may collect the following types of information through the Site:
A. Information you provide to us directly
- Contact form submissions (name, email address, phone number, and any message you include)
- Information you provide when requesting a “meet and greet” or appointment through our online scheduling tool
- Information you send us directly by email (e.g., to hello@HersheyPrimaryCare.com)
- Your email address, if you choose to sign up for our email list/listserv
B. Information collected automatically
- IP address, browser type and version, device type, and operating system
- Pages visited, time spent on pages, links clicked, and referring website
- Approximate geographic location (based on IP address)
- Cookies and similar tracking technologies (see Section 4 below)
We do not collect payment or credit card information through the Site.
2. How We Use Information
We use the information collected through the Site to:
- Respond to inquiries submitted through our contact form or email
- Schedule “meet and greet” appointments through our online scheduling tool
- Send periodic emails to our listserv subscribers, such as practice updates, health information, or announcements (you may unsubscribe at any time using the link included in each email)
- Operate, maintain, and improve the Site and understand how visitors use it
- Monitor and analyze trends, usage, and traffic patterns on the Site
- Communicate with you about our practice, services, and policies
- Comply with legal obligations and protect the security of our Site
Important note: Information submitted through our website contact form or general email is not used to provide medical advice or treatment, and is not protected by HIPAA. Please do not submit sensitive medical information through the contact form or general email. If you need to reach your physician about a medical matter, please call our office or use the Patient Portal.
3. Third-Party Service Providers
We use the following types of third-party services to operate the Site. These third parties may collect or process information as described in their own privacy policies, which we encourage you to review:
- Online scheduling tool (e.g., Calendly or similar) — to manage “meet and greet” appointment requests
- Email marketing/listserv platform (e.g., emailoctopus, or similar) — to send updates and announcements to subscribers
- Google Forms — to collect and route contact form submissions
- Google Analytics — to understand how visitors use our Site
- Meta (Facebook) Pixel — to measure the effectiveness of our Facebook advertising and content
- Google Maps — to display our office location
- Our website hosting provider — to host and serve the Site, which may log standard server/access information
We do not sell your personal information to third parties.
4. Cookies and Tracking Technologies
Our Site uses cookies and similar technologies (such as web beacons/pixels) to:
- Remember basic site preferences
- Understand how visitors use our Site (via Google Analytics)
- Measure and improve the performance of our advertising (via Meta Pixel)
You can control or disable cookies through your browser settings. Disabling cookies may affect how some parts of the Site function. We do not currently respond to “Do Not Track” browser signals.
5. How We Protect Your Information
We use reasonable administrative, technical, and physical safeguards designed to protect information collected through the Site. However, no method of transmission over the internet, or method of electronic storage, is 100% secure, and we cannot guarantee absolute security.
Email and online forms are not secure or HIPAA-compliant communication methods. Please do not send sensitive personal health information through our contact form, scheduling tool, or general email address.
6. Children’s Privacy
Our Site is intended for adults seeking information about our practice and is not directed at children. We do not knowingly collect personal information through the Site from children under 13.
7. Your Choices
You may:
- Decline to submit information through our contact form or scheduling tool (you can always call or visit our office instead)
- Unsubscribe from our email listserv at any time by clicking the “unsubscribe” link in any email we send, or by contacting us directly
- Adjust your browser settings to limit or block cookies
- Contact us to ask what information we have collected through the Site and request that it be deleted, to the extent required by applicable law
8. Pennsylvania and Other State Privacy Rights
Depending on your state of residence, you may have additional rights regarding personal information collected through this Site. If you would like to make a request regarding your information, please contact us using the information below.
9. Changes to This Policy
We may update this Website Privacy Policy from time to time. The “Effective Date” at the top of this page will reflect the most recent revision. We encourage you to review this page periodically.
10. Contact Us
If you have questions about this Website Privacy Policy, please contact us at:
Hershey Primary Care, PLLC 515 W Chocolate Ave #200 Hershey, PA 17033 Phone: (717) 256-1457 Email: hello@HersheyPrimaryCare.com
For questions about our HIPAA Notice of Privacy Practices and your medical information, please contact our Privacy Officer at the address above.